Our Story

Lola our working cocker spaniel joined our little family in 2020, and since then we have loved walking her in the Chilterns hills. Like many of you reading this, coming home from a wet walk or a beach day meant mess in the home and car! After looking at solutions we wanted a drying coat that felt luxurious, yet affordable and couldn't find one on the market.

So, through the countless lockdowns we designed the first By Lola dog Drying Coat and with the help of Lola our resident product tester who loved the product, By Lola was born!

Our By Lola drying coats have many detailed design features, making them effective at drying, comfortable to wear and stylish too.

We are passionate for delivering quality dog products at affordable prices.

We have a love for dog’s and designing products for the benefit of dog owners with the approval of Lola and her friends, make the journey worthwhile. We strive to bring the best dog products to the market with the invaluable assistance of Lola as our enthusiastic product tester. It's a journey fuelled by love, dedication, and the desire to create products that enhance the lives of pets and their owners alike.